Choice of Champions

The Choice of Champions campaign for Speedo was created to celebrate and elevate the profile of Speedo athletes, highlighting the goggles worn by these champions. Drawing inspiration from Australia’s iconic green and gold, the campaign captured athletes in their defining racing moments. The creative assets were showcased prominently across Rebel and Speedo stores nationwide. I developed a range of designs for various in-store fixtures, alongside social and digital assets featured across Speedo, Rebel, and independent retailer platforms.