It All Starts With... Campaign

Speedo launched a local campaign for the 2024 Paris Games titled "It all starts with… a dream, a hero, an act of defiance. It all started in Speedo." The campaign, displayed in stores across Australia and launched on social media, aimed to inspire young swimmers by showing that every champion starts somewhere and that anything is possible with dedication and hard work. I contributed to the print campaign, which featured A1 posters with a collage-style design incorporating archival imagery of athletes to evoke a sense of history and aspiration. I also created engaging social media reels from videos supplied by the athletes. The visually striking campaign bridged the past and present, motivating the next generation of swimmers to chase their dreams.