Fastskin Flame

Speedo’s New Fastskin Flame campaign was an exciting creative exploration built around powerful visuals that made it appear as though flames were igniting from the athletes, symbolising speed, energy, and intensity. Although the campaign did not move forward, the creative process was immensely rewarding. I developed a comprehensive brand guideline covering colour palettes, typography, logo lock-ups, and taglines, ensuring all elements aligned with Speedo International’s global brand guidelines. I also edited the hero image and created the dynamic flame and lighting effects that brought the concept to life, along with engaging social media content that captured the campaign’s fiery spirit.