Let's Go Aussies - Replica Range Launch

I delivered creative design solutions for Speedo’s Olympic Replica Range across concept and wholesale stores, Westfield activations, OOH, and digital channels. I managed imagery selection, editing, colour grading, and retouching, produced print-ready assets, and created social and web content, including templated athlete videos. The campaign, featuring Olympians and rising stars, inspired younger audiences and achieved outstanding results: over 200 stores activated in-store promotions, sell-in increased by 170% compared to Tokyo, sales value rose 100%, and the campaign achieved a 95% sell-through rate, surpassing the 90% target.